The President's Own Brands

Built the family's crypto ventures as a private operator while serving as the government's top cryptocurrency policymaker, the conflict at the center of the disclosure: his administration eased crypto rules and drew the foreign investment that drove the 2025 windfall he reported.

One of the three Trump sons who helped create World Liberty Financial, the family crypto firm the disclosure identifies as among the president's most lucrative 2025 holdings.

Subject and producer of the documentary; received a platform and a share of the reported $40 million rights payment as a producer participant.

One of the three Trump sons who helped create World Liberty Financial, the family crypto firm the disclosure identifies as among the president's most lucrative 2025 holdings.

Base Group's chairman, who has pursued a relationship with the Trump family since 2017. He attended Trump's second inauguration in 2025, met Eric Trump at Trump National Doral that spring, and hosted him in South Korea in February 2026 for meetings that a Base Group executive said covered ways to increase trade between the two countries.

Operates Trump Mobile, a self-branded mobile service and $499 smartphone, relying on T-Mobile's network infrastructure through Liberty Mobile Wireless.

Acquired the rights to the Melania Trump documentary for a reported $40 million and announced a January 30, 2026 theatrical release date.

Paid $2 million to Trump's holding company as a nonrefundable development fee under a letter of intent for an unannounced golf course project, while its affiliate Korea Aluminium was subject to U.S. Commerce Department trade penalties. The company has courted the Trump family since 2017 through Trump-branded wine imports and has hosted Eric Trump in Seoul. It said the golf project was unrelated to the trade dispute and disputed that it violated any U.S. trade rules.

One of two Trump-controlled companies that together retain roughly 80% of the $TRUMP coin supply; profits from sales and appreciation of the retained tokens.

Leased a largely idle office in Trump Tower, paying rent to the sitting president's family business while seeking the administration's cooperation for the 2026 World Cup; says it pays market rent.

One of two Trump-controlled companies that together retain roughly 80% of the $TRUMP coin supply, with 800 million tokens slated for release over three years; profits from sales and appreciation.

Serves as the mobile virtual network operator for Trump Mobile, renting bandwidth from T-Mobile and providing the underlying service infrastructure for the Trump Organization's branded offering.

The company Melania Trump controls that developed and governs the $MELANIA meme coin; collects primary-sale proceeds and fees from the token.

Allegedly provides network bandwidth to Liberty Mobile Wireless to power the Trump Organization's Trump Mobile service, while simultaneously having regulatory matters pending before the FCC under the Trump administration.

The family's main crypto company and, per the disclosure, a leading source of the president's 2025 crypto revenue through sales of its $WLFI token, with 75% of each sale routed to a Trump business entity after certain expenses.