★ Topic
The President's Own Brands
$2.24B documented · January 2025 – August 2026
- Actions
- 8
- People
- 5
- Orgs
- 11
- Sectors
- 13
Instances of Trump using the platform and authority of the presidency to promote personal commercial ventures.
Actions
Private Action
August 2026Trump's company sells traders a head start on his market-moving posts
Private Action
June 2026Trump banked $2.2 billion in year one, mostly from crypto he regulates
$2.2B
Private Action
October 2025Amazon MGM pays $40M for Melania Trump documentary rights
$40M
Private Action
July 2025T-Mobile powers Trump-branded mobile service while Trump is president
Private Action
June 2025FIFA pays the president's family business for a mostly empty office
Private Action
January 2025Melania Trump launches $MELANIA memecoin two days after $TRUMP
Private Action
January 2025Trump launches $TRUMP memecoin days before inauguration
Private Action
January 2025Korean aluminum group under US trade penalties pays Trump $2M
$2M
People
Ranked by appearances across this topic's actions.
5 actionsDonald TrumpTrump Media's largest shareholder, owning roughly 41 percent of the company through a trust controlled by his eldest son, Donald Trump Jr. The product being sold is early access to his own Truth Social feed, which he uses while in office to announce or hint at government policy on the economy and global affairs. Revenue from subscriptions accrues to the company in which his stake is held.
2 actionsEric TrumpOne of the three Trump sons who helped create World Liberty Financial, the family crypto firm the disclosure identifies as among the president's most lucrative 2025 holdings.
2 actionsMelania TrumpSubject and producer of the documentary; received a platform and a share of the reported $40 million rights payment as a producer participant.
1 actionDonald Trump Jr.One of the three Trump sons who helped create World Liberty Financial, the family crypto firm the disclosure identifies as among the president's most lucrative 2025 holdings.- 1 actionKim Sung-jipBase Group's chairman, who has pursued a relationship with the Trump family since 2017. He attended Trump's second inauguration in 2025, met Eric Trump at Trump National Doral that spring, and hosted him in South Korea in February 2026 for meetings that a Base Group executive said covered ways to increase trade between the two countries.
Organizations
Ranked by appearances across this topic's actions.
3 actionsTrump OrganizationOperates Trump Mobile, a self-branded mobile service and $499 smartphone, relying on T-Mobile's network infrastructure through Liberty Mobile Wireless.
1 actionAmazon MGM StudiosAcquired the rights to the Melania Trump documentary for a reported $40 million and announced a January 30, 2026 theatrical release date.- 1 actionBase GroupPaid $2 million to Trump's holding company as a nonrefundable development fee under a letter of intent for an unannounced golf course project, while its affiliate Korea Aluminium was subject to U.S. Commerce Department trade penalties. The company has courted the Trump family since 2017 through Trump-branded wine imports and has hosted Eric Trump in Seoul. It said the golf project was unrelated to the trade dispute and disputed that it violated any U.S. trade rules.
- 1 actionCIC Digital LLCOne of two Trump-controlled companies that together retain roughly 80% of the $TRUMP coin supply; profits from sales and appreciation of the retained tokens.
1 actionFIFALeased a largely idle office in Trump Tower, paying rent to the sitting president's family business while seeking the administration's cooperation for the 2026 World Cup; says it pays market rent.- 1 actionFight Fight Fight LLCOne of two Trump-controlled companies that together retain roughly 80% of the $TRUMP coin supply, with 800 million tokens slated for release over three years; profits from sales and appreciation.
- 1 actionLiberty Mobile WirelessServes as the mobile virtual network operator for Trump Mobile, renting bandwidth from T-Mobile and providing the underlying service infrastructure for the Trump Organization's branded offering.
- 1 actionMKT World LLCThe company Melania Trump controls that developed and governs the $MELANIA meme coin; collects primary-sale proceeds and fees from the token.
- 1 actionT-MobileAllegedly provides network bandwidth to Liberty Mobile Wireless to power the Trump Organization's Trump Mobile service, while simultaneously having regulatory matters pending before the FCC under the Trump administration.
1 actionTrump Media & Technology GroupBuilt, priced and launched Truth API, choosing which accounts the feed carries and which firms receive it. Its own announcement calls the product its "first data-licensing product" and a "new long-term recurring revenue stream," and quotes interim chief executive Kevin McGurn saying "Markets already move on Truth Social posts." The company said customers had signed up before the August 1 launch but named none, and its spokeswoman said the service uses only "publicly available Truth Social data."
1 actionWorld Liberty FinancialThe family's main crypto company and, per the disclosure, a leading source of the president's 2025 crypto revenue through sales of its $WLFI token, with 75% of each sale routed to a Trump business entity after certain expenses.
Sectors involved
Derived from the organizations and individuals involved.