★ Private Action
Melania Trump launches $MELANIA memecoin two days after $TRUMP
Crypto in the FamilyThe President's Own Brands
Filed January 2025
★ The Brief
What happened
On January 19, 2025, the day before the inauguration and two days after the $TRUMP debut, Melania Trump announced her own meme cryptocurrency, $MELANIA, on her X account. The coin was developed by MKT World LLC, a company she established in 2021, and its website let buyers purchase it with a debit card or other cryptocurrency.
Who enabled it
Who benefits
Deal or steal?
Two days after the president launched his own coin, the incoming First Lady launched a second one through a company she controls. Like $TRUMP, $MELANIA's buyers are anonymous, allowing foreign or domestic money to reach a presidential-family brand with no disclosure of who is paying.
★ Cast your vote
On January 19, 2025, Melania Trump announced the launch of her own personal meme cryptocurrency, $MELANIA, via her X account. The coin's website indicated it could be purchased with a debit card or cryptocurrency. The launch followed the $TRUMP meme coin debut by approximately two days.
Further reading
- ★ Private ActionJune 2026Trump banked $2.2 billion in year one, mostly from crypto he regulates
- ★ Private ActionOctober 2025Amazon MGM pays $40M for Melania Trump documentary rights
- ★ Private ActionJanuary 2025Trump launches $TRUMP memecoin days before inauguration
- ★ Private ActionMay 2026Trump sons anchor Dominari's $1B American Ventures portfolio
- ★ Government ActionOctober 2025Trump pardons Binance founder Changpeng Zhao after BSA conviction
- ★ Private ActionJuly 2025T-Mobile powers Trump-branded mobile service while Trump is president