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★ Private Action

Trump launches $TRUMP memecoin days before inauguration

Presidential Self-DealingTrump Crypto Conflicts

Filed January 2025

★ The Brief

What happened

On January 17, 2025, three days before his inauguration, President-elect Donald Trump announced a personal meme cryptocurrency, $TRUMP, on Truth Social and X. The coin was run through two Trump-controlled companies, CIC Digital LLC and Fight Fight Fight LLC, which together retained roughly 80% of the 1 billion coins created. Within a day the coin's total market value topped $27 billion. Trump disclosed nothing about how much he personally earned.

Who enabled it

Who benefits

Deal or steal?

Trump-controlled entities hold most of the coin's supply, so purchases flow toward the family. The top holders were invited to a private dinner with Trump, and because buyers are anonymous, the coin let foreign interests such as Justin Sun put money directly into a presidential-family business.

On or around January 17, 2025, President-elect Donald Trump announced the launch of a personal meme cryptocurrency called $TRUMP via his Truth Social and X accounts, two days before his inauguration. The coin was managed through two companies: CIC Digital LLC, which Trump had previously used to sell NFTs, and Fight Fight Fight LLC. An initial 200 million coins were issued, with plans to release an additional 800 million over three years. By mid-morning on January 18, the coin's market capitalization had reached nearly $6 billion according to CoinMarketCap.com. No details were disclosed about how much Trump personally earned from the initial issuance.

Actors

Who pushed it · 1

Who initiated, paid, or pushed the action.

  • Donald Trump
    Donald Trump

    Announced and launched the $TRUMP meme coin using his official social media platforms, lending credibility and his personal brand to drive demand for the token.

Beneficiaries

Who gained · 3

Who stood to gain.

  • Donald Trump
    Donald Trump

    Stands to benefit financially from the 1 billion $TRUMP coins to be released over three years, with the initial market cap reaching nearly $6 billion.

  • CIC Digital LLC

    One of two Trump-controlled companies that together retain roughly 80% of the $TRUMP coin supply; profits from sales and appreciation of the retained tokens.

  • Fight Fight Fight LLC

    One of two Trump-controlled companies that together retain roughly 80% of the $TRUMP coin supply, with 800 million tokens slated for release over three years; profits from sales and appreciation.

Sources

Further reading