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★ Private Action

Trump launches $TRUMP memecoin days before inauguration

Crypto in the FamilyThe President's Own Brands

Filed January 2025

★ The Brief

What happened

On January 17, 2025, three days before his inauguration, President-elect Donald Trump announced a personal meme cryptocurrency, $TRUMP, on Truth Social and X. The coin was run through two Trump-controlled companies, CIC Digital LLC and Fight Fight Fight LLC, which together retained roughly 80% of the 1 billion coins created. Within a day the coin's total market value topped $27 billion. Trump disclosed nothing about how much he personally earned.

Who enabled it

Donald Trump

Who benefits

Donald TrumpCLCIC Digital LLCFLFight Fight Fight LLC

Deal or steal?

Trump-controlled entities hold most of the coin's supply, so purchases flow toward the family. The top holders were invited to a private dinner with Trump, and because buyers are anonymous, the coin let foreign interests such as Justin Sun put money directly into a presidential-family business.

★ Cast your vote

On or around January 17, 2025, President-elect Donald Trump announced the launch of a personal meme cryptocurrency called $TRUMP via his Truth Social and X accounts, two days before his inauguration. The coin was managed through two companies: CIC Digital LLC, which Trump had previously used to sell NFTs, and Fight Fight Fight LLC. An initial 200 million coins were issued, with plans to release an additional 800 million over three years. By mid-morning on January 18, the coin's market capitalization had reached nearly $6 billion according to CoinMarketCap.com. No details were disclosed about how much Trump personally earned from the initial issuance.

Sources

Further reading