★ Private Action
Trump family launches World Liberty Financial crypto platform
Filed September 2024
★ The Brief
What happened
On September 16, 2024, Donald Trump announced World Liberty Financial during a multi-hour livestream from Mar-a-Lago. The cryptocurrency platform, not yet live, would be controlled by Donald Trump Jr. and Eric Trump alongside co-executives Chase Herro and Zachary Folkman; the founding team was allocated 20% of the platform's governance token supply.
Who enabled it
Deal or steal?
Trump announced the platform while running for president. Once he won, foreign-linked buyers funneled hundreds of millions into the family-controlled crypto venture — most prominently UAE-backed Aryam, which bought 49% of the company for $500 million four days before his inauguration.
★ Cast your vote
On September 16, 2024, former President Donald Trump announced World Liberty Financial, a cryptocurrency platform, via a livestream on X from his Mar-a-Lago resort in Palm Beach, Florida. The platform, not yet live at the time of announcement, is to be controlled by Donald Trump Jr. and Eric Trump, along with co-executives Chase Herro and Zachary Folkman. The token structure disclosed during the event allocates 20% of WLFI tokens to the founding team including the Trumps, 17% to user rewards, and 63% for public sale. Trump disclosed few operational specifics during the multi-hour event.
Further reading
- ★ Private ActionJune 2026Trump banked $2.2 billion in year one, mostly from crypto he regulates
- ★ Private ActionJanuary 2025UAE-backed Aryam buys 49% of Trump crypto venture four days before inauguration
- ★ Private ActionNovember 2024Justin Sun anchors Trump DeFi token sale with $30M buy
- ★ Government ActionMay 2026Trump's DOJ forever-bars IRS claims against Trump and family
- ★ Government ActionNovember 2025Trump and Lutnick cut a mining deal their sons stand to profit from
- ★ Private ActionMay 2025Fr8Tech buys $20M in $TRUMP memecoin as trade advocacy