★ Government Action
Trump cuts Swiss tariffs 39% to 15% after Rolex lobbying
Filed July 2025
★ The Brief
What happened
Trump announced at Davos that he had reduced the U.S. tariff rate on Swiss imports from 39% to 15% after meetings with Swiss business executives including Rolex. Trump said the rate could rise again.
Who enabled it
Who benefits
Deal or steal?
During the lobbying meetings, Rolex gave Trump a desk clock modeled after one of its iconic watches. The 24-point tariff cut directly reduces Rolex's cost burden in the U.S. market.
★ Cast your vote
President Trump announced at the World Economic Forum in Davos on January 21, 2026, that he had reduced the tariff rate on Swiss imports from a proposed 39% to 15%. Trump stated that his decision followed meetings with Swiss business leaders, including watchmaker Rolex, who visited him to discuss the proposed tariff. Trump acknowledged the rate could rise again in the future. The tariff reduction had taken effect in 2025.
Further reading
- ★ Private ActionJuly 2025Rolex gifts Trump a desk clock during Swiss tariff lobbying
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- ★ Private ActionAugust 2025Tim Cook gifts Trump gold souvenir during Apple tariff lobbying
- ★ Government ActionAugust 2025Trump exempts Apple and other tech investors from 100% chip tariffs
- ★ Private ActionJuly 2026FIFA reverses a US player's World Cup ban after Trump's call